National Brand: Merger & Interior Environments
May – July 2021
Field Verification Surveys across South Florida
Dallas and Houston Texas
Over 3 months I trained 15+ people across the country on how to capture architectural details for future renovation planning and procurement of project estimates.
September 2021 – May 2022
I managed and oversaw the removal and restoration of paint in 363 retail branch locations.
195 in Florida / 102 in TX / 26 in PA / 23 in NJ / 17 in NC
Me and my team spearheaded this work and laid the foundation for all other national partners to follow. The timeline for this work was a faced-paced turnaround within a challenging overnight schedule defined by meticulous security alarm protocols, phone-tree security authorizations and strict clean-up requirements for full operation just hours after execution.
During this time I learned:
- Extensive experience in Excel leveraging vertical lookups and data analyzation
- The critical nuances of communication with diverse teams: I developed an app-based check-in process (in both english and spanish) for formal documentation of time of entry, exit and the scope completed. It included critical site details, photo submissions and nightly checklists that helped ensure the bank's functionality the following day.
- How much more effective visual instructions are than verbal: I created a custom illustrated guidebook on how to remove a unique feature from the previous branded environment. This document was distributed to all national partners for a seamless implementation.
- How many resources can be saved by championing the overall goal instead of the guidebook: [the power of the "squint" test]. I witnessed thousands of detailed questions and new, unnecessary problems arise–that could have been answered by one simple question: what's the goal of this project? I believe this portion of the rebrand could have been much more efficient if the "rec" (recommendation) book was more of a resource rather than a step-by-step instruction manual. Recognizing that these books were flawed from creation, these distributed documents set the tone for the nuanced details that lost the company both time and money.
